什麼是知覺價格阿??

因為學校要做專題...是有關於知覺價格的...想請問一下有沒有人知道什麼是知覺價格阿??
消費者之購買意願通常由知覺價值來決定

而企業需提供其他價值給顧客以維持競爭力。

而消費者的知覺價值又決定其所願意付出的價格以及所知覺的品質。

本研究針對年輕化中價位品牌服飾為例加以探討

故本論文之目的在探討價值是否為知覺價格、知覺品質影響品牌權益之決定性因素

進一步討論知覺價值是否為中介變數

上述的影響關係會有何程度或方向上的改變

以作為企業在經營品牌時的參考依據。

Customer purchasing willing usually depends on their perceived value and an industry has to offer other values to maintain the industrial competitiveness. The customers’ perceive value of the products can decide how much they will pay for and perceive the quality of products. This study is focus on the middle-price of young people fashion clothing. In view of this

we are discussing perceived price and perceived quality are main elements of brand equity

furthermore utilizing medium variable perceived value is to make out the relation between them. All the above relation is the base of corporate to make brand strategy decision.The study distributed and collected 3598 questionnaires from students of College of Business in Tamkang University. Using stratified proportion sampling method

distributed 370

received and 285 are effective. Further more

this study employ factor analysis and regression analysis to test the hypothesis. 參考資料 ......

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